Paul Mitchell Schools Help Launch Zohanby Paul Mitchell Schools on 6/30/2008
In this summer’s hot new movie You Don’t Mess With the Zohan, Adam Sandler stars as an Israeli commando who fakes his own death to pursue his dream: becoming a New York hairstylist. Paul Mitchell Beauty Schools and products are heavily featured in the film, along with playful cameos by John Paul Mitchell Systems Chairman and CEO John Paul DeJoria as himself and his wife Eloise DeJoria as a Paul Mitchell hairdresser.
Naturally, Paul Mitchell Future Professionals were on hand for the Memorial Day weekend pre-launch events in ten top cities. Future Professionals partnered with Sony Pictures to create “silky smooth” styles and cuts in locations such as San Francisco’s Golden Gate Park, Venice Beach, the St. Louis Rib Festival, Miami Beach, and the New Jersey Shore, where they did more than 1,500 free haircuts and handed out product samples from “Zohan mobile salons”—large trailers outfitted with hair and makeup salons.
“We believe this is the perfect way to celebrate the nationwide launch of our new movie,” said Valerie Van Galder, President of Domestic Marketing for Columbia TriStar Motion Picture Group. “In our movie, Zohan’s dream is to get a job at a Paul Mitchell Salon and now, with the help of Paul Mitchell stylists, we are offering mini makeovers to help spread the word about this thoroughly original comedy.”
Future Professionals from St. Louis Academy – A Paul Mitchell Partner School participated in the weekend event at Rib America in downtown St. Louis and attended an opening-day screening just for them in St. Louis’s Central West End. Design Team members from Paul Mitchell The School – Rhode Island took part in the festivities at Boston’s Earthfest celebration. School Dean Veronica Rendina said, “A Future Professional who attended our school had a difficult journey but was able to complete her program with a little extra magic from School Owner Michael Galvin. The Future Professional’s father, a local theater manager, was so grateful that he held two private showings of the movie as a surprise event for all of the Future Professionals, free of charge!”