The (Golden) Blonde Rules of ConversationPosted By Jessica Doucette, Paul Mitchell Schools
Fri May 02 2014 at 7:48 PM, Last Edit: Fri May 02 2014
As a professional hairdresser, your workload isn’t limited to snipping away split ends or touching up a botched box-color. Your life at the salon consists of constant communication and conversation, promoting you to a therapist-like role for your guests. From love stories to breakups, past stories to future plans, or current struggles to present happiness, your guests will come to you for just about any aspect of their life. So how do you keep your guest entertained? By following the (Golden) Blonde Rules of Conversation, of course!
Golden-Blonde Effective Communication Qualities
Always be in a great mood! If you have to, FAKE IT. Your attitude will create the experience for your guests. Even if they walk out with flawless hair, they may not return if you have an ugly attitude.
Be sure to be knowledgeable, literate, articulate, and put together. This will make you look both sophisticated and professional.
Know that personal lives should remain personal. Never gossip about one of your guests to other guests.
Communicate Gold-Medal Success
In order to build long-term relationships with your guests, be sure you master the following gold-medal communication qualities:
Golden Verbal Communication
Speak clearly in a volume appropriate to your environment.
Sound enthusiastic and excited about the products and services you offer.
Explain technical jargon.
Ask questions to determine exactly what your guest wants and prefers.
Refrain from using slang or profanity and stay clear of offensive topics.
Help your guest relax.
Educate and provide a thorough consultation with every service.
Call to follow up or send a thank you note.
Golden Nonverbal Communication
- Always give eye contact to your guests and smile frequently.
- Watch your guests’ body language and make adjustments to ensure they are both comfortable and happy.
- Follow your team’s image and dress guidelines.
- Be sure your makeup, hair, and skin reflect current trends and beauty standards.
- Shake hands with your guest when you meet. Be sure your handshake is firm! Neither weak, nor overpowering.
- Give a relaxing massage during every service.
- Hold the product you are recommending and then hand it to your guests as you talk about it.
Golden Attitude and Characteristics
- Be positive and refrain from criticism, negativity, gossip, and unproductive behavior.
- Focus on what is working and look for solutions to improve what isn’t working.
- Be organized and clean.
- Be friendly and interested in other people.
- Be interested in new things and be open-minded.
- Educate yourself on the latest products, service techniques, fashion, and beauty trends.
Always create a comfortable environment for your guest. Remember that every guest is different. Some guests want to converse, others would rather read magazines. Build long-term relationships with both types of guests by designing an atmosphere fit for their personalities. Don’t let negativity affect your guest and remember to always stay golden!
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