In the News
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Paul Mitchell Partners with Cruelty Free International
by Paul Mitchell Schools on 1/15/2013
"Since Paul Mitchell was founded in 1980, we have been cruelty free," DeJoria said at the launch event. "We do not conduct or condone animal testing on our products."
That commitment was demonstrated in 2012 when the brand was withdrawn from China after that country introduced new legislation demanding that all imported cosmetic products must be tested on animals. "We had been selling in China for more than 10 years," John Paul said. "We believe what we say and no amount of money is going to change our minds." Paul Mitchell has pledged that its products will not be sold in China until the country changes its laws on animal testing. Paul Mitchell's "no animal testing" message will be driven home in their latest advertising and marketing campaign.
"We are working with the Chinese government until alternatives to animal testing methods have been accepted," John Paul said. "I am delighted to support Cruelty Free International. Together we make a difference."
Michelle Thew said she hoped the global status of Paul Mitchell will help spread the word about cruelty-free cosmetics, claiming that today's non-animal testing methods are more effective and reliable.
Paul Mitchell is the only cruelty-free professional hair care brand to be endorsed by Cruelty Free International under the Leaping Bunny standard, the most rigorous international no-animal-testing certification.
