Hair-Raising Adventures at Caper 2009by Paul Mitchell Schools on 4/10/2009
Even the infamous Las Vegas strip could barely handle the energy created by the Paul Mitchell 2009 Caper, hosted by John Paul Mitchell Systems and Paul Mitchell Schools at the Mandalay Bay Hotel on February 27–28. The two-day event treated 1,800 Future Professionals and Paul Mitchell School owners to a fun-filled schedule featuring stage shows, hands-on education, and a red carpet party. Future Professionals sold at least 30 Paul Mitchell combination Take Home packs to earn the trip, totaling over $2 million in sales collectively.
On day one, guests were welcomed by Paul Mitchell CEO John Paul DeJoria, Co-owner and stylist Angus Mitchell, Dean of Paul Mitchell Schools Winn Claybaugh, and Global Artistic Director Robert Cromeans. Evening brought an Academy Award–inspired Hollywood Glam party.
Day two featured hands-on rotations in cutting, color, and styling with each class hosted by a member of the Paul Mitchell Artistic Team—such as Scott Cole, Lucie Doughty, Takashi Kitamura, Stephanie Kocielski, Linda Yodice, and Noogie Thai—and a member of the Paul Mitchell Advanced Academy, including Mike Helm, Kate Caussey, Kevin Michaels, George Morales, Audra Turner, and Dave Holland. Behindthechair.com Founder and President Mary Rector-Gable introduced the new salon industry publication, behindthechair the magazine, whose debut issue features a profile on Paul Mitchell Schools.
“Being with the Future Professionals at Caper is one of the greatest motivational experiences anyone could have,” said John Paul DeJoria. “Their enthusiasm, excitement, and love for our culture and life are over the top.”
Robert Cromeans called it “magical and magnetic.” Artistic Directors for Paul Mitchell Professional Hair Color Scott Cole and Linda Yodice called it “history in the making” and “nothing short of amazing.” Paul Mitchell Artistic Director Stephanie Kocielski said, “I had two of the most heartfelt days of my 24-year Paul Mitchell career. The Future Professionals are a new breed of hairdresser—like a well-trained army of passionate artistic soldiers. What a fantastic way to honor the Paul Mitchell legacy!”
CLICK HERE to see the excitement of Caper 2009 on video.
For lots more Caper photos, see the March 2009 Paul Mitchell The School Newsletter.