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Dear Future Professionals and Industry Friends,
One of the most effective student-run programs at Paul Mitchell Schools is the Be Nice (Or Else!) Team. Using Winn Claybaugh’s Be Nice (Or Else!) book as their guide, teams meet weekly to plan activities that create magic in their schools and communities, make people happy, and change lives. For example, team members will be instrumental in organizing our upcoming nationwide Free Hugs Day this October (see Industry News for details). Team members also lead their schools’ participation in the annual FUNraising campaign, and they participate in national conference calls each month to share victories and hear from guest speakers like Sister Bonnie, John Paul DeJoria, Winn Claybaugh, David Wagner, and others.
In Paul Mitchell Schools across the country, Be Nice Teams are changing lives and making a difference. They can sometimes do what other groups can’t to help spread our schools’ culture and message. For example, they make it a point to notice the shy, quiet people at their schools and help them feel special. They hold car washes, cut-a-thons, and other FUNraisers to benefit their neighbors when hardships and tragedies strike. Schools with active Be Nice Teams are quickly becoming the place to go when their communities need help. In our Michigan schools, for example, we attend local Chamber of Commerce meetings to let them know we’re available as a fundraising source and urge them to use us as much as they can. It’s not uncommon for fundraising groups to come to our schools and ask for our help.
Make no mistake: Be Nice Teams are more than just a fun activitythey’re a win-win situation and a smart business move. Yes, we’re supporting and giving back to our Future Professionals, staffs, and communities and we’re also meeting potential Future Professionals and guests who might never have heard of our schools before.
Any salon, school, business, or organization can benefit from having a Be Nice (Or Else!) Team. A few determined individuals can create a forward-focused Be Nice culture, give nice people a voice, and provide a platform for visionaries. You could start with something as simple as a book club, reading and discussing a page or paragraph from Be Nice (Or Else!) during your staff meetings. If you take that first small step and give nice people a voice, there’s no telling how many lives you might change.
Tina Black
Owner, Paul Mitchell The School Michigan
and Paul Mitchell The School Great Lakes
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Willie Jordan
For well over half a century, Willie Jordan has been helping impoverished men, women, and children all over the world. An expert in the fields of poverty, hunger, homelessness, and children’s problems, she has served the poor from war-torn Korea to the jungles of southern Mexico, from the teeming cities of Asia to Ghana and Liberia in West Africa, establishing mission outreaches around the world.
As the only female president of a Los Angeles-based skid row mission, Willie directs one of the most active inner-city ministries in the nation. The Mission, founded in 1944 by her late husband Fred Jordan, provides daily help to nearly 1,000 poor and hungry people in the form of hot meals, emergency food bags, new school clothing and supplies, baby diapers and formula, emergency blankets, and other daily necessities as well as summer camps, park camps, men’s rehab and discipleship programs, daily Bible studies, and chapel services.
The Fred Jordan Missions is a nonprofit religious, educational, and welfare organization recognized by the federal and state government. The Missions’ programs and services are funded solely by caring individuals, corporations, churches, and foundations that share their concern for the poor. To learn more about this amazing organization, visit www.fjm.org.

CLICK HERE to listen in as Winn Claybaugh interviews Willie Jordan. Her message will surely educate and inspire you to help change lives in your community.
If you enjoyed this month’s audio message, you’ll love our MASTERS Audio Club. CLICK HERE for more information.
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Paul Mitchell Delivers Inspiration and Cutting-Edge
Education at Gathering 2009
Over 2,500 hairstylists attended Paul Mitchell’s annual Gathering event July 2628 at the Mandalay Bay Hotel in Las Vegas, Nevada, to sharpen their techniques and business skills while enhancing their artistic imagination.
The artistic portion of Day One entertained guests via a fashion catwalk runway stage with Fall ’09 cut and color demonstrations from award-winning Paul Mitchell artists and educators Robert Cromeans, Stephanie Kocielski, Scott Cole, Linda Yodice, Angus Mitchell, Takashi Kitamura, and many others. Hairstylists then rotated between an array of art, business, and culture classes where they previewed Paul Mitchell’s “Six Figures” Fall 2009 collection, learned proven strategies for taking their business to the next level, and got tips for fine-tuning salon culture and communication to ensure economic and interpersonal success.

Day Two started with a special “Choose Your Focus” message from Winn Claybaugh and ended with a spectacular closing presentation featuring Future Professionals from 18 Paul Mitchell Schools. The 44 Future Professionals included 24 models and a 20-person Design Team led by Advanced Academy Team member George Morales. The Future Professionals also attended general sessions and the traditional White Party.

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City of Hope Award Honorees Raise Over $1.3 Million
On July 20, over 500 beauty industry icons, artists, and supporters gathered to honor PureOlogy founders Cheryl and Jim Markham, whose 2009 “Create Beauty: Unmask Hope” campaign raised $1.3 million for cancer research, treatment, and education at City of Hope. The total included a $50,000 donation from Paul Mitchell Schools and their 2009 nationwide FUNraising campaign.
In recognizing the duo for their outstanding philanthropic and business contributions, City of Hope presented the Markhams with the 2009 Spirit of Life award at a masquerade dinner and gala at the Mandalay Bay Hotel in Las Vegas, Nevada. Held in conjunction with Cosmoprof North America, the event was hosted by actress Debi Mazar.
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Coming Soon to a Town Near You: National Free Hugs Day!
An army of Future Professionals will take to the streets October 14 when the nationwide Paul Mitchell Schools network holds its first national Free Hugs Day. Inspired by a popular YouTube video, individual Paul Mitchell Schools have held local Free Hugs Days for the last few years. Dressed in their signature black and white outfits, carrying handmade signs, and always sporting great hairstyles, the Future Professionals head for nearby malls, parks, and other popular spots to offer hugs and make someone’s day.
“As members of the beauty industry, we’re in the business of helping people look beautiful,” said Paul Mitchell Schools Dean and Cofounder Winn Claybaugh. “More important, it’s part of our ‘be nice’ culture to help people feel beautiful. Our Free Hugs campaign is just one of the many ways our Future Professionals show their passion and compassion in their local communities.”
For more information about upcoming Free Hugs Day events in your community, contact your local Paul Mitchell School. (Visit www.PaulMitchellTheSchool.com to locate a school near you.)
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SCHOOLS IN THE NEWS
John Paul and Eloise DeJoria Host Top FUNraisers
John Paul and Eloise DeJoria welcomed the owners of the top four FUNraising schools from the 2009 Magic of Memories campaign to a special dinner at their Malibu home in August, followed the next night with another dinner at the home of Winn Claybaugh and George Morales.

The group included (from left) Janet and John Turnage of the Cosmetology Career Center A Paul Mitchell Partner School in Dallas, Texas; Angie Katsanevas and Shawn Trujillo of Paul Mitchell The School Salt Lake City; Laura and Mario Landino of the North Haven Academy A Paul Mitchell Partner School; and Bryan and Tina Black, who own two Paul Mitchell Schools in Sterling Heights and Port Huron, Michigan.
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Academy NYC Grad Styles Hair at Mandela Event
Paul Mitchell graduate Matthew Sparacino was among the backstage stylists for New York’s recent Nelson Mandela Day. Held July 18 at Radio City Music Hall, the event celebrated Mandela’s 91st birthday by bringing together top musicians from the U.S. and Africa, including Stevie Wonder, Alicia Keys, Gloria Gaynor, and emcee Whoopi Goldberg among many others.
Matthew was a member of the second class to graduate from Academy NYC A Paul Mitchell Partner School. School owner Anne Bennett invited him to join stylists from her A.F. Bennett Salon and Wellness Spa for the event. “It was our pleasure and honor to represent our Paul Mitchell family,” Anne said.
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Father and Son Graduate Together

On July 19, 19-year-old Cameron Gamso and his 51-year-old father Joel Gamso graduated from Paul Mitchell The School Tampa. After 30 years as a successful salesman in the construction industry, Joel started getting a little burned out. When Cameron became interested in the beauty industry and scheduled a tour at the Tampa school, Joel decided to tag along.
“That trip changed my life forever,” Joel says. “We had only been in the building for about five minutes when I spoke those six fateful words that changed everything: I think I could do this!”
After giving up a six-figure income and putting everything on the line, Joel took his education seriously. He joined Student Council and Design Team and became a Core mentor. Cameron was equally committed: he was in Phase Two (with his father) and graduated with honors. “Being the ‘old guy,’ I didn’t fit in at first but soon became the father figure to many of these young kids and made some great friends,” says Joel, or Papa Bear, as he quickly became known. “My hope is that my story might inspire someone to take a leap of faith and make a change in these uncertain economic times. If Papa Bear can do it, anyone can!”
Joel now works at A.NU.U Salon in Sarasota, Florida, with his wife Tammy, a veteran stylist with 26 years experience. Cameron is working at New York Hair in Sarasota.
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Hot Times in Salt Lake City!
Paul Mitchell The School Salt Lake City’s Take Home Team turned up the heat on a hot August day with their Hot Off the Press and Fast Form party. Team members introduced Paul Mitchell’s hottest new products, handed out samples, and then split the Future Professionals into groups for a “Hot Off the Presses” hair and dress competition. In keeping with the theme, Future Professionals styled hair with the two new products and fashioned outfits out of newspaper. Sales Leader Shane Kirkham said, “It was so hard deciding a winner that we awarded the top three teams!”

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Michigan Schools Raise Money for Challenged Athletes
Future Professionals from Paul Mitchell Schools in Sterling Heights and Port Huron, Michigan, created magic at the Detroit Muddy Buddy on July 12. While two-person teams ran, biked, and crawled through a mud pit to reach the finish line, 9 Future Professionals and 3 Learning Leaders cut and styled hair, raising $415 for the Challenged Athletes Foundation.
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Louisville Black and White Ball
Paul Mitchell The School Louisville partnered with their nearby Pure Image/Raindogs Focus Salon to raise over $1,500 for the Andrew Gomez Dream Foundation. Their June 11 Black and White Ball included a Future Professional fashion show and a Pure Image/Raindogs platform show. Future Professionals kept costs down by asking local businesses to donate funds and services, including the venue, silent auction items, food, and drink.

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Temple’s “Cross Your Heart” Fashion Show Supports Red Cross
Working with a $300 budget, Future Professionals put on a gala “Cross Your Heart and Hope to Dye” fashion show at The Temple A Paul Mitchell Partner School in Frederick, Maryland. Highlights included an open house, live DJ, and the runway fashion show. Area Paul Mitchell Associates joined the fun and provided Paul Mitchell Tool Bar demos for the 250 guests. Proceeds from the July 11 event went to the Frederick, Maryland chapter of the American Red Cross.
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San Francisco Institute Hosts “Girls Day Out”
On August 13, a pink limousine bearing a “Girls Rock” sign rolled up to San Francisco’s Lucile Packard Children’s Hospital to pick up a group of very special teens for a “Girls Day Out.” Twelve young ladies, all oncology patients, spent the day being pampered by Future Professionals at the San Francisco Institute of Esthetics and Cosmetology A Paul Mitchell Partner School. “Our goal was to help these young ladies feel beautiful and pampered, regardless of what stage of treatment they may be in. We think it’s all very exciting,” said Placement Leader Robyn Parrish.

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Expand Your Circle of Nice
Adapted from Be Nice (Or Else!) by Winn Claybaugh
As a member of the beauty industry, you possess a special gift: the ability to make people feel beautiful. However, you don’t have to be a salon or beauty school owner, a licensed hairdresser, or a Future Professional to change lives because everyone has influence.

Whether you realize it or not, you have a circle of influence. Simply put, you have an influence on everyone you come in contact with. You can be waiting in line at a coffee shop with perfect strangers, and your attitude and behavior can make or ruin their day. Your circle of nice is a slightly different concept; it includes everyone you’ve decided to treat nicely. In a “be nice” world, the ultimate ambition for each of us is to include in our circle of nice the same individuals as those in our circle of influenceboth people we know and many we don’t know.
Try this simple exercise to start expanding your circle of nice. Take out four pieces of paper and create the following lists:
- Your current circle of influence. This will be a lengthy list of anyone and everyone you come in contact with on a daily basis, even if you don’t know their names or actually speak to them.
- Your current circle of nice. These are the individuals to whom you’ve already made a conscious decision to be nice. Next to each of these names, list the specific actions you take to care for that person. How do you let them know they’re included in your circle of nice?
- Your immediate goals. These are the people you want to add to your circle of nice right now and they would be easy to add. Make a conscious decision to take actions toward including them in your circle of nice.
- Your long-range goals. These are the people who are not in your circle of nice and you aren’t quite sure how or even if you want to add them yet. Choose one person from this list to begin moving into your circle of nice.
If you’re looking for a simple, immediate way to change lives and build your career, start by expanding your circle of nice!
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Melvin Duren, Class of 2009 Paul Mitchell The School Great Lakes
At age 31 with a wife and two kids, Melvin Duren was still trying to find the right niche. At the beauty salon where he answered phones, swept floors, and watched the stylists work their magic, his coworkers finally convinced him to pursue his lifetime dream of owning a salon and check out Paul Mitchell The School Great Lakes. “When I came to the school, read Be Nice (Or Else!), and got introduced to the culture, I just fell in love with it,” he says. “It fit me, made me feel at home.”
Proud to be known as a really nice guy, Melvin quickly fell in love with the Be Nice (Or Else!) Team. “If you come around me in a bad mood or sad, I’ll do something to make you laugh, make you smile, help you think about how you can get out of that bad mood,” he says. “That’s the constant atmosphere with our Be Nice (Or Else!) Team. We create magic all the time: welcoming the new Core classes, writing love notes, doing the Caught Ya board and FUNraisers. If we see anybody not having a good day, we take it upon ourselves to make them happy. If the whole school was depressed, we’d put on some party music. I never know what makes people’s day but I know what makes my day. The little things that make my day are what I do for people.”
Be Nice (Or Else!) Team Leader Carrie Stockwell agrees: “Melvin is an all-around nice guy who looks for a way to turn any event into a Be Nice (Or Else!) event. He takes leadership in any situation, creates magic in the school, and makes others smile.”
Melvin’s advice for Future Professionals:
- Sometimes you don’t feel like being nice. Fake it. Find a buddy. Go out to your car and pump up the music. Do whatever you have to do to get focused.
- You don’t have to be nice to join the Be Nice (Or Else!) Team. Even if you don’t think you’re nice, we can rub off on you and make you nice!
“Melvin inspires me just to be around him. When I walk into a room, he always has a huge smile on his face. I know that just by being in his presence, I’ll be happy. He’s Magic Melvinthe epitome of our Be Nice (Or Else!) Team. I can’t imagine him ever not being a truly nice, genuine gentleman.”
Tina Black
Owner, Paul Mitchell The School Great Lakes |
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Daven Mayeda, Class of 2006
Ulupono Academy A Paul Mitchell Partner School
Growing up in Los Angeles, Daven Mayeda had a passion for the arts and always loved drawing, painting, and composing music. After high school he headed for college, where he studied classical music composition for two years. “Then I realized it wasn’t the path for me,” Daven says, so he moved to Hawaii where his father suggested he become a hairstylist.
Daven enrolled at the Ulupono Academy A Paul Mitchell Partner School and quickly joined the Design Team, Student Council, and Branding Team. “Literally since the first day of school, it has been like a love affair,” he says. After graduating, he became a Learning Leader at the Cao Institute A Paul Mitchell Partner School in Pasadena, California, and then turned his focus to freelance makeup and hairstyling.
In two short years, Daven has built an enviable résumé. His work has appeared in numerous magazines, including 944, Cut & Dry, Satellite, and Aesthetica. He has assisted industry powerhouses in Versace campaigns, Vogue spreads, and several NAHA entries. In his role as West Coast lead artist for the Powder Group, Daven is based in Los Angeles and travels internationally, giving education workshops and seminars. He also serves as editorial assistant for On Makeup magazine. His work can be seen on his Web site: www.davenm.com.
“I do three to four photo shoots a week, and in my spare time I’m either preparing hairpieces or designing looks for the next shoot,” Daven says. “From the time I wake up to the time I go to sleep, I’m designing, thinking about new looks, and conjuring how would I create them.”
Daven’s advice for Future Professionals:
- Be the first person to arrive at school and the last person to leave. In this industry, you need to love what you do.
- Join everything at school that you possibly can. Be present, participate, and say yes to everything.
- Practice, practice, practice, that’s for sure!
- Hang around people who inspire you because they push you to be the best version of yourself that you can be.
“Daven is truly passionate about his work and has followed his dream. He is a mover and a shaker, and he has grown into a beautiful person. As a Future Professional, what stood out about Daven was that he always valued relationships and followed through by writing ‘love notes’ to everyone he was in contact with. He still keeps in contact with us, whether it’s a phone call or a postcard, and thanks us for believing in him, encouraging him, and giving him the time.”
Joannie K. Rossiter
Owner, Ulupono Academy A Paul Mitchell Partner School |
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Each month we’ll feature a new video made by a Paul Mitchell Future Professional. To be considered for Video of the Month, post your video on YouTube and send the link to George Morales (Gmorales562@aol.com). Please note: We will not consider videos containing unauthorized copyrighted music.
This month’s video comes from Paul Mitchell The School Salt Lake City. Their winning entry in the recent “It’s Groovy to Be Green” contest earned them a day of education with a Paul Mitchell Artistic Director.
CLICK HERE to see Salt Lake City’s video, “Why It’s Groovy to Be Green!”
CLICK HERE to view all the “Groovy” contest videos from Paul Mitchell Schools!
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How to “Green” Your School, Salon, or Business

This month’s tips come from San Francisco Institute of Esthetics and Cosmetology A Paul Mitchell Partner School.
- Save on water bottles and paper coffee cups by supplying tumblers to your students and staff. Most coffee shops also give discounts if you bring in your own coffee traveler.
- Make recycling easy by placing paper recycling containers near every copy machine and in offices. Place bins for bottles and cans in each kitchen.
- Collect and recycle used batteries, CD and electronic equipment, cell phones, computers, etc., to make sure they don’t end up in landfills. Keep an ongoing collection bin available for your team.
- Go as paperless as possible. San Francisco Institute’s Future Professionals take all their exams online, and the school is transitioning their outcomes assessments to an online format as well.
- Install hand dryers in bathrooms and motion sensors so lights can stay off when they aren’t needed. Keep hallway lights off or low while students are in class.
- Use UV protection shades to regulate inside temperatures and save on air-conditioning and heating energy.
- Use kitchen water filters to eliminate the need for bottled water.
- Serve pot lucks and in-house meals on recycled or recyclable paper plates. No Styrofoam cups or plates!
- Make one day a week “energy-saving day”NO elevators, turn off hallway lights, and use only the lights you absolutely need. It’s a good conversation piece for your guests.
- Pay bills online to eliminate postage and check printing.
- Add “Turn off all computers” to your end-of-day checklist. This can make a huge difference for schools and businesses with computer labs.
California Coastal Cleanup September 19
For you California Greenies, the 25th annual California Coastal Cleanup Day takes place Saturday, September 19. Last year volunteers removed 1.6 million pounds of garbage from the state’s beaches and coasts. To find out how you can get involved with Cleanup Day and other ongoing events, visit http://www.coastal.ca.gov/publiced/ccd/ccd.html.
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Vivienne Mackinder’s HairDesignerTV
“Finding the time to teach and inspire stylists becomes challenging for even the most motivated salon ownersa problem that can translate into customer loss, staff turnover, and descending profits,” says world-renowned hairstylist Vivienne Mackinder.
HairDesignerTV.com (HDTV) puts Vivienne’s 30 years of experience online, using streaming video, audio, animation, colorful graphics, and printable lessons to demonstrate her latest cutting trends, hair coloring techniques, dress work, and more.
Continue your education today at www.hairdesignertv.com
Get Connected to Your Future!
Discover your next rising star at www.PaulMitchellConnect.com
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Paul Mitchell The School Newsletter
Copyright © 2009 by Paul Mitchell The School. All rights reserved.
Editor: Gail Fink
Design by: DigitalMindMedia.com
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