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Dear Future Professionals,
Every year I am humbled, awed, and amazed by the Paul Mitchell Future Professionals and school owners, but this year was incredible. Your team raised a crazy amount of money to benefit the Larry King Cardiac Foundation, Food 4 Africa, the Andrew Gomez Dream Foundation, the Leeza Gibbons Memory Foundation, and several other charities.
It is always an uplifting and inspiring experience to be in the room with my extended family, the Paul Mitchell people! This year’s Magic of Memories event transcended an inspiring experience and became a resounding validation of a core belief: human kindness transforms. No one understands that better than John Paul DeJoria, Winn Claybaugh, and the team they lead. Because of the generous, determined men and women who see their ability to give back as a blessing and loving obligation, these charities will create new programs, feed more people, deliver more heart surgeries, and offer more care.
 All of us at the Leeza Gibbons Memory Foundation are deeply grateful because we use the money to fund our signature program, Leeza's Place. It is in fact because of this annual event that we have been able to open our Leeza's Place doors in so many locations across the nation. We went from one location during the first year of Magic of Memories and a handful of caregivers to now serving hundreds of thousands of caregivers in need. And it's because of the efforts of the Paul Mitchell Schools. Everyone who visits or ever will visit a Leeza's Place feels deep gratitude for the remarkable financial gift and also for the emotional gifts of connecting and loving, no matter what. Thanks to all of you once again, for your faith in our mission and for your example in the world.
I always look forward to seeing the school owners, the team leaders, and the Future Professionals all year long, but especially at Magic of Memories. It really is magical that you are honoring your mission to change the world and I couldn't be more proud to have a small part in that. Thank you to everyone at the Paul Mitchell Schools for making a difference in the lives of so many. You all are truly an inspiration. I can't wait to see you all again and to put Winn under the glare of the spotlight for the highly anticipated follow-up to his singing moment at Magic of Memories!
— Leeza Gibbons
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| Mentor Profile |
John Paul DeJoria
 John Paul DeJoria, chairman and CEO of John Paul Mitchell Systems, is widely known as a person who truly “walks his talk.” His rags-to-riches success story exemplifies the American dream. A first-generation American turned entrepreneur and philanthropist, he struggled against the odds to not only achieve success but to share it with others. At the April 2008 Paul Mitchell School Owners Summit, John Paul talked about three keys to true success.
As a teenager in high school, John Paul DeJoria held a part-time job as a janitor, earning $1.25 an hour. At the time, his small salary seemed like a fortune and he was grateful to have the job. Following the lessons he’d learned at home, John Paul worked hard and did his best, no matter what the task. One day, John Paul’s boss called him in and gave him a raise. The unexpected gesture taught John Paul a valuable lesson in life: “When you do what you should do, miracles happen!” he says.
John Paul told another story about a young woman on the street who asked him for some money so she could get some food. John Paul escorted her to a restaurant and told her to order anything she wanted. The young woman stalled for a minute or two and said she didn’t need the food just then; she’d just take the money and get the food later. John Paul recalled a message he’d heard from another one of his early employers when he was an encyclopedia salesman. His boss, B. J. Wright, often said, “There but for me go I.” Citing the importance of always making good decisions, John Paul says, “If it wasn’t for the choices you made, that could be you.”
Finally, John Paul recommends taking 10 minutes a day to be grateful. “It’s impossible to be angry, stressed, or kill someone when you’re grateful. Where you focus is where you grow,” he says. “The more grateful you are, the more problems are solved.”
CLICK HERE to join the fun and excitement of the 2008 Magic of Memories kickoff conference call with John Paul DeJoria, Winn Claybaugh, Leeza Gibbons, Larry King, Shawn King, Larry King Jr., Robert Cromeans, Angus Mitchell, Scott Cole, Linda Yodice, Stephanie Kocielski, and other special guests.
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| Industry News |
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Five-Year Total Tops $2.5 Million! |
For the fifth straight year, Paul Mitchell Schools spent the months of February, March, and April raising money for their annual Magic of Memories campaign.
 The popular “FUNraiser” culminated in a gala dinner featuring a live and silent auction and hosted by celebrities and representatives from the sponsored organizations. This year’s event was held at the Island Hotel in Newport Beach, California, on April 26, 2008, and hosted by radio and TV personality Leeza Gibbons, Paul Mitchell CEO and Cofounder John Paul DeJoria, and Shawn King, chairperson of the Larry King Cardiac Foundation and wife of CNN’s Larry King. Key supporters included Larry King, American Idol host Ryan Seacrest, and special guest Larry King Jr., co-chairman of the Larry King Cardiac Foundation.
 An emotional Paul Mitchell School Dean Winn Claybaugh proudly announced this year’s grand total of more than $930,000. The figure shattered all previous records and brought the five-year total to over $2.5 million. The funds will be distributed to the Andrew Gomez Dream Foundation, the Leeza Gibbons Memory Foundation, the Larry King Cardiac Foundation, Food 4 Africa, Sister Bonnie’s Franciscan Haircuts from the Heart, the NCA Disaster Relief Fund, and Cut It Out.
Future Professionals and staff members at schools across the country held a variety of “FUNraisers” for the selected charities. Emphasizing events that involve personal contact with contributors rather than letter-writing campaigns or other hands-off techniques, the schools focused on grassroots, dollar-by-dollar efforts like cut-a-thons, fashion shows, bake sales, raffles, “Casual for a Cause” days, and many other unique ideas.
 The live and silent auctions held at the Magic of Memories dinner brought in another $62,000 as school owners and other guests bid for original artwork, a handmade quilt, hot air balloon rides, a stay at John Paul DeJoria’s home, and other unique items. A highlight of the evening occurred when Leeza Gibbons and Shawn King “persuaded” Winn Claybaugh to make his singing debut. “I knew Winn would kill me because of the ambush,” Leeza said, “except for the fact that we used the opportunity to generate about $15,000 in funding. Our auctioneer for the evening, Alfie Silva, suggested that Winn singing become an annual event and I'm all for it!”
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Top 10 FUNraisers |
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1. Paul Mitchell The School – Salt Lake City
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$57,000
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2. Paul Mitchell The School – Houston
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$47,000
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3. North Haven Academy – A Paul Mitchell Partner School
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$42,300
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4. Cosmetology Career Center – A Paul Mitchell Partner School
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$32,103
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5. The Wisconsin Academy – A Paul Mitchell Partner School
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$31,504
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6. Paul Mitchell The School – Rhode Island
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$30,000
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7. Carolina Academy – A Paul Mitchell Partner School
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$25,295
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8. Paul Mitchell The School – Great Lakes
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$25,004
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9. Parisian Beauty Academy – A Paul Mitchell Partner School
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$24,000
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10. Paul Mitchell The School – Nashville
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$22,282
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Where the Money Goes |
Andrew Gomez Dream Foundation
Leeza Gibbons Memory Foundation
Larry King Cardiac Foundation
Food 4 Africa
Sister Bonnie’s Franciscan Haircuts from the Heart
NCA Disaster Relief Fund
Look Good, Feel Better
Cut It Out
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$390,500
$171,000
$100,000
$100,000
$30,000
$25,000
$25,000
$25,000
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Paul Mitchell Schools’ efforts will . . .
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Feed over 4,600 orphaned children for a year through Food 4 Africa
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Directly save 20 lives and screen over 1,000 people for heart disease through the Larry King Cardiac Foundation
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Help develop no less than 5 new Leeza’s Places, create a national Caregiver Tele University, and develop a corporate outreach program for millions of caregivers and their employers through the Leeza Gibbons Memory Foundation
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Print and distribute over 100,000 safety cards listing warning signs of domestic violence and specific actions a victim can take through Cut It Out
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Provide hair care services and vouchers for services at local salons to thousands of poor and homeless people through Franciscan Haircuts from the Heart
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Provide monetary grants of approximately $1,500 for 12–15 beauty industry professionals and future professionals in the wake of a natural disaster through the NCA Disaster Relief Fund
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Support individuals as well as organizations that benefit hairdressers through the Andrew Gomez Dream Foundation
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Food 4 Africa |
 The Treatment for Action Campaign states that in South Africa 1,000 people per day are infected with the HIV virus. With the staggering death toll that HIV/AIDS takes, countless numbers of children are losing their parents, resulting in a generation of orphans. These orphans, the vast majority of whom are HIV-negative, are at enormous risk of growing up without adequate health care, food, education, or emotional support.
 Most of the children in orphan-headed households have only one good meal every 3 or 4 days. Food 4 Africa strives to supply at least one vitamin- and mineral-enriched meal each day to the children of South Africa, where more than a million preschool children do not receive sufficient food. Food 4 Africa’s aim is to feed these children on a sustainable basis while at the most crucial development stages of their fragile little lives; to develop home-based initiatives to feed the destitute; to offer early nutritional intervention to help prevent progression or death in HIV-infected children; and to feed street kids, neglected children, abused women and children, and senior citizens in shelters and places of safety. The $100,000 raised by Paul Mitchell Schools, plus another $50,000 donated by John Paul DeJoria on his last trip to Africa, will feed over 6,900 orphaned children for a year through Food 4 Africa.
To learn more about Food 4 Africa, visit www.food4africa.org
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The Leeza Gibbons Memory Foundation |
 The Leeza Gibbons Memory Foundation provides vital education, empowerment, and energy programming to an ever growing population of family caregivers and resources for those newly diagnosed with chronic illnesses through its intimate, community-centered Leeza’s Place locations.
Dr. Jamie Huysman, executive director and cofounder of the Leeza Gibbons Memory Foundation, says, “The Paul Mitchell Schools’ generosity could not have come at a more important time. The donations will be dedicated to three powerful breakthrough approaches for caregivers in the country: 35% is dedicated to creating the first national Caregiver Tele University for caregivers, 30% will be used to touch the American corporate culture and develop an outreach program for millions of caregivers and their employers, and 35% is earmarked for the development of no less than 5 new Leeza’s Places that are vitally needed for their communities. These three strategies would not be possible without the continual generosity, love, and support of the Paul Mitchell Schools.”
To learn more about Leeza’s Place and the Leeza Gibbons Memory Foundation, visit www.leezasplace.org
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The Andrew Gomez Foundation |
 The Andrew Gomez Dream Foundation provides new salon professionals with educational experiences they probably would not otherwise have for many years to come, whether it’s tuition and transportation to a 3-day haircutting class on the other side of the country, a chance to assist backstage at a major New York fashion show, or a weekend education retreat in some exotic corner of the world. The Temple – A Paul Mitchell Partner School in Frederick, Maryland, used part of their funds last year to take Future Professionals to New York City. “We charter a big bus and spend several hours at the MAC Institute,” said Sales Leader Sharon Riser. “The focus is on runway work and the latest trends. This time we decided to go play with Academy NYC – A Paul Mitchell Partner School in Staten Island. They threw an ice cream party complete with sprinkles, fudge—you name it. What a blast!”
The Andrew Gomez Dream Foundation also helps disadvantaged or hard-hit cosmetologists and cosmetology-related enterprises. Funds have been used to help hairdressers affected by Hurricane Katrina, to help Future Professionals affected by the 2007 San Diego wildfires, and to support breast cancer causes after one of our colleagues was diagnosed with the disease.
For more information about the Andrew Gomez Dream Foundation, visit www.paulmitchelltheschool.com/pmsp/andrew_gomez/index.cfm
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Sister Bonnie’s Franciscan Haircuts
from the Heart |
Founded by Sister Bonnie Steinlage, a Franciscan Sister of the Poor, hairstylist, and salon manager, Franciscan Haircuts from the Heart provides professional hair care to the poor and homeless, nurturing their dignity and self-confidence one haircut at a time.
Last year the Paul Mitchell Schools donated to Franciscan Haircuts from the Heart, and John Paul DeJoria gave them a new truck on behalf of John Paul Mitchell Systems. This year, the Paul Mitchell School owners voted to fund the organization’s entire budget for the coming year.
 To announce the news, Winn e-mailed Sister Bonnie a picture of several school owners holding the check, with the message: “Here is a little gift from our Paul Mitchell Schools.” An astonished Sister Bonnie replied, “After two vacation days used in cleaning the house, I decided to open the e-mail. Sure glad I did—because what I found shocked me and I just gazed at the picture!!! I am so grateful and pleased! Wow! $30,000 to help us keep the ministry alive! I am deeply grateful for your generosity and thoughtfulness! You are in thoughts and prayers and I wear a big smile on my face!”
 As a postscript, she added, “I do enjoy driving John Paul's 'old truck' to haul the aluminum cans to the recycling center!”
You can learn more about Franciscan Haircuts from the Heart at www.haircutsfromtheheart.org
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Leading Artists and Educators
Donate Their Time |
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In recognition of their FUNraising efforts, the 22 top schools will receive a day of education in their schools with one of the following artists or educators: |
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Dean Banowetz: “The Hollywood Hair Guy” and hairdresser for American Idol's Ryan Seacrest
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Mary Brunetti: Director of Education for Sally Hershberger Downtown in New York City, first woman to win North American Hairstylist of the Year
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Alee Cao: John Paul Mitchell Systems Master Associate, celebrity hairstylist, and dean of the Cao Institute – A Paul Mitchell Partner School
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Kelly Cardenas: Educator and salon owner
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Scott Cole: Artistic Director for Paul Mitchell Professional Hair Color, NAHA winner, and school owner
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Robert Cromeans: John Paul Mitchell Systems Global Artistic Director and 6-time recipient of behindthechair.com’s Stylist Choice Awards Platform Artist of the Year
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Lucie Doughty: John Paul Mitchell Systems Editorial Director, Master Associate, and 2-time NAHA winner
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Melissa Jaqua: John Paul Mitchell Systems Master Associate, hairdresser for So You Think You Can Dance, NAHA Winner
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Takashi Kitamura: Senior member of A Robert Cromeans Salon show team
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Stephanie Kocielski: Artistic Director for Paul Mitchell
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Vivienne Mackinder: 5-Time NAHA winner, including 2005 NAHA Master Stylist of the Year
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Charles Marcus: Author of Success Is Not a Spectator Sport
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Maureen McCarthy: John Paul Mitchell Systems Master Associate, international long hair trainer, and director of AVE Advanced Academy
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 Angus Mitchell: co-owner of John Paul Mitchell Systems and founder of Angus M, and DJ Muldoon: platform artist and creative director of education for Angus M
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Pamela Perettie: John Paul Mitchell Systems Master Associate
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Ruth Roche: Salon owner, editorial stylist, platform artist and educator, and multiple NAHA winner including Master Stylist of the Year
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Ira Sage: Salon director at A Robert Cromeans Salon in Las Vegas and platform artist with A Robert Cromeans Salon show team
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Donald Scott: Creator of the Paul Mitchell Carving Comb and Paul Mitchell Twist Razor and John Paul Mitchell Systems Master Associate
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Sister Bonnie Steinlage: Franciscan Sister of the Poor, Hairstylist, Salon Manager, and founder of Franciscan Haircuts from the Heart
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David Wagner: Author of My Life as a Daymaker and owner of JUUT Salonspa
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Melissa Yamaguchi: Salon owner, motivational speaker, and past president of The Salon Association
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Linda Yodice: Artistic Director for Paul Mitchell Professional Hair Color and school owner
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 “I am always amazed by the generosity of the superstars in our industry. The whole industry can feel proud to know that artists and educators representing many different manufacturers, companies, salons, and organizations join together to support and inspire our Paul Mitchell Future Professionals. To these 22 artists, from my heart please know that your contribution had a huge impact in motivating our schools to raise almost $1 million. Well done!”
— Winn Claybaugh, Cofounder and Dean of Paul Mitchell Schools
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FUNraising Success Stories |
 This year’s Future Professionals used their creativity to come up with some of the most unique and hilarious FUNraisers ever.
 Paul Mitchell The School – Salt Lake City took first place and raised over $57,000 by “doing what everyone else does—and doing it every single day,” said school dean Shawn Trujillo.
 They held daily bake sales and Casual for a Cause days, sold hot dogs and nachos almost every day, and held garage sales every week. They partnered with local salons to host two huge fashion shows. (In their case the salons are owned by school deans Shawn Trujillo and Angie Katsanevas, but many schools formed similar partnerships with their local salons.) They also held two princess days, a car wash, a pet fashion show, silent auctions, and raffles. They bailed their school owners out of jail and asked other local salons for donations. As he turned in the funds raised by the school, Shawn said, “This is the most important check I’ve ever written.”
 School owner Rosie Matos created ten paintings and auctioned them off for a total of $30,000 to give Paul Mitchell The School – Houston an early start toward their second-place finish. Each painting represented a chapter in Be Nice (Or Else!) by Winn Claybaugh and included Winn’s handprint and signature. Rosie also donated a painting that was auctioned at the Magic of Memories dinner; it went to John Paul DeJoria for $5,000.
 Future Professionals and staff members at Paul Mitchell The School – Provo sacrificed more than just money for the cause. Two night school Future Professionals and two staff members offered to shave their heads if the night school raised $100. Not to be outdone, a day school Future Professional and two staff members made the same offer if day school could raise $500. The group earned $634 and the two highest donors got to do the shaving!
The Esani Institute – A Paul Mitchell Partner School raised $2,500 with their Black and White Charity Ball. Guests dressed in formal and semiformal attire and enjoyed music from two live bands, play-to-pay poker, hope floats (balloons containing hair/skin service offers that guests could purchase for $5), and a silent auction.
Several schools took to the runways for a variety of fashion shows. Paul Mitchell The School – San Diego joined forces with A Robert Cromeans Salon to host Fashion for a Cause at one of San Diego’s hottest clubs.
 North Haven Academy – A Paul Mitchell Partner School combined fashion with a “Go Green” theme–everything used in their Trash Fashion Shows was recyclable. More than 40 Future Professionals did battle in Style Wars, a hairstyling competition and fashion show at Paul Mitchell The School – Virginia. Paul Mitchell The School – Nashville rocked Tennessee with their Gathering Fashion Show.
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| BE NICE News |
Winn Claybaugh Interviewed on Vortex Network
 Paul Mitchell School Dean Winn Claybaugh appeared on the popular Vortex Network radio program, Health and Harmony, on May 21. The author of Be Nice (Or Else!), Winn talked about what it takes to become one of the happiest and most successful people you know, just by being nice. Citing the philanthropic culture demonstrated in the Paul Mitchell Schools, Winn said, “Seven years ago I had one location; today I have 100 locations with Paul Mitchell Schools. Seven years ago I enrolled 200 students a year in my schools; today I enroll 10,000 students a year in my schools. I have direct application to the principles that we share in this culture of BE NICE.” He added, “Every business needs to be a place that, when people go there, they feel loved, they feel accepted, they feel safe, and they want to belong there, so that’s what we’ve created within our Paul Mitchell Schools using the principles of BE NICE.”
 CLICK HERE to listen to Winn Claybaugh
on Health and Harmony Radio.
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| Links |
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Paul Mitchell The School Newsletter
Copyright © 2008 by Paul Mitchell The School. All rights reserved.
Editor: Gail Fink
To read our Privacy Statement, CLICK HERE
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“The Larry King Cardiac Foundation is so proud to be part of the Paul Mitchell fundraising campaign this year,” said founder Larry King. “The $100,000 donation will directly save 20 lives and screen over 1,000 people for heart disease. These individuals are the ‘working poor’ in the United States who are working but do not have access to health care and do not have the financial means to get lifesaving cardiac care. I am proud to call these patients directly to tell them Paul Mitchell Schools have helped the foundation save a heart today! On behalf of everyone at our foundation, we thank you!”
NCA Executive Director Gordon Miller says, “The money is used to provide emergency financial relief to salon professionals whose lives and careers have been interrupted by natural disaster.” The average grant is $1,500, which means the $25,000 donated by Paul Mitchell Schools could help 12–15 individuals. “We learned from Hurricane Katrina that what seemed like a small amount of money gave people not only the help they needed immediately but sometimes gave them the mental resolve to get past what seemed insurmountable in their lives,” Gordon explains. “We’ve learned that these donations are really important and that’s why we do them quickly. We’re kind of like the Red Cross of the beauty industry. The power of these donations to help these people keep it together in a very difficult time has been proven time and time again.” 
You can find out more about the NCA Disaster Relief Fund at www.ncacares.org/secure/katrina/
Dianne Mooney, founder of Cut It Out, said, “On behalf of victims and survivors of domestic abuse, I’d like to thank Winn Claybaugh and everyone at Paul Mitchell Schools for their very generous donation to CUT IT OUT Salons Against Domestic Abuse. These funds will allow us to print and distribute over 100,000 safety cards that will be displayed on salon counters or in rest rooms. Safety cards, printed in both English and Spanish, list the warning signs of domestic violence and reveal specific actions a victim can take to find qualified local resources for help. A victim can discreetly put a safety card in her shoe so a perpetrator cannot see it. 
Over the last three years, over 2 million safety cards have been put into the hands of consumers by school and salon professionals who are committed to spreading the word that there’s no excuse for abuse.”
