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 Dear Future Professionals,
Every day, your life is what you make it. It can be a string of events that unfold daily, or it can be the result of the choices you make. This issue is all about business tools, and I’d like to talk about four tools you won’t find in your styling kit.
The first tool is planning. That word might seem frightening, rigid, or overwhelming, but plans are nothing more than wishes with dates attached. They can be endless paths to successful moments that turn into successful hours, days, and years. You picked the beauty industry as your path. Where do you want it to lead? The choice is yours. I encourage you to choose a salon where your growth can continue to unfold. Education, personal drive, and pace will get you to your end result. Don’t live somebody else’s dreams. Create a plan and make your dreams come true.
The second tool is training. Think about the way Olympic athletes train. How hard are you willing to work to get to your goal or dream? Select a coach, someone who can help adjust your thinking or moods to keep you on your track.
The third tool is balance. Once you land in the best place, always remember to keep your life balanced. If you pour too much into one area, your “cup” for that area will overflow, while your other cups will be empty. Balance keeps life happier.
The final tool is manners. Always remember that please, thank you, and a smile are the best tools you have in life. They can open doors where keys don’t fit.
Best wishes to your success!
Stephanie Kocielski
Artistic Director, A Robert Cromeans Salon
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 Winn Claybaugh has been in the beauty industry since 1983, is the founder and dean of over 60 Paul Mitchell Schools, and is the author of the best-selling book Be Nice (Or Else!) with foreword by CNN’s Larry King. In 2004, the North American Hairdressing Awards (NAHA) recognized Winn’s contributions by awarding him the Hall of Leaders Award. Winn has been a speaker and educator for many years. He is the National Motivational Expert for Paul Mitchell and has worked with thousands of businesses, including companies such as Vidal Sassoon, the Irvine Company, Entertainment Tonight, Southwest Airlines, Mattel, For Rent magazine, Structure/Limited Express, and others. In its November 1997 “Super Heroes” section, American Salon magazine called Winn a “mover of mountains” and “Mr. Fix-it.” Winn has also served as vice president of the AIDS Relief Fund for Beauty Professionals and continues to pursue many fundraising projects.
 “This is an industry based on your desire,” Winn says. “Perhaps your haircutting abilities are not what you want them to be. Perhaps your verbal technique needs some polishing, or maybe your customer service skills need work. All of that’s okay because here and now you can show up with the one thing that will take you further than any skills. That is DESIRE! If you show up with desire, doors will open up to you.”
Listen to Winn’s interview with Toni & Guy Artistic Director James Morrison about his new book, Be Nice (Or Else!).
If you enjoyed this month’s audio message, you’ll love our MASTERS Audio Club. CLICK HERE for more information.
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 When master stylist and NAHA Lifetime Achievement Award winner Sam Brocato walked on stage at the October Paul Mitchell Schools Summit, he thought he was there only as a presenter. Imagine his surprise when Winn Claybaugh presented him $107,000 from John Paul DeJoria and the Paul Mitchell Schools for the NCA Hurricane Katrina Disaster Relief Fund, which Sam chairs.
Students and staff from all over the country raised $57,000 by doing everything from car washes to cut-a-thons, and John Paul DeJoria generously matched their efforts with a $50,000 donation.
Future Professionals at the Temple Academy–A Paul Mitchell Partner School (Frederick, MD) recruited local stylists and set up a 20-chair salon in the middle of the street. Temple Academy Dean Charles Riser says, “There was an autumn festival going on, so they handed out flyers for cuts, manicures, massages, and temporary tattoos. They spent two weeks designing and building a float to enter in the parade, then donated their $500 first-place prize to the fund.”
Sam Brocato says, “The donations by the Paul Mitchell School family clearly show that our industry is headed into some amazing times. The fact that future professionals are being born and raised in such a generous and compassionate environment is very reassuring for tomorrow. And the $57,000 is an unprecedented amount of funds raised by cosmetology schools on behalf of our industry family. Congratulations on your amazing work!”
For more information on the NCA’s Hurricane Katrina Disaster Relief Fund and the beauty industry’s Voices Who Care campaign, visit http://www.behindthechairexchange.com/katrina/home.html.
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 From Connecting to My Future
by Winn Claybaugh
Dean and Cofounder, Paul Mitchell The School
Your career is like a journey: You’ll get there faster if you have a map. Here are some suggestions that will help you create a career you will love.
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The kit you were issued during your first days of school was your initial investment in your future business. Those tools, however, were just the starting point of what you need to successfully build your business. In addition to your technical tools, you need promotional tools.
It’s amazing that a tiny piece of paper—your business card—has the power to build your business beyond what you can currently imagine. Your card represents you and is your business identity. It’s extremely important that your card’s design and layout represent you as an image and beauty consultant. Your card should look different from those of other business professionals, such as accountants or doctors. Make it interesting, creative, and functional. Personalize your card with a positive message or your signature. I always love seeing a fashion image on a business card.
Get into the habit of carrying your business cards with you, and give them to everyone you meet. Every person is a potential client and is important to your business. Use this powerful promotional tool to promote additional services and to build referrals. Here’s how:
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Give your cards to people in highly visible positions such as food service staff, service providers, hotel service desk personnel, concierge, retail salespeople, sorority or fraternity leaders, models, choir directors, and anyone who is in contact with a lot of people.
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Make sure that your friends, family members, church members, and anyone you meet professionally or socially has your card. Continually talk about the services you offer and extend an invitation.
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Include your business card in every letter or thank-you card you send.
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Drop your card in promotional “fish bowls” at restaurants and service businesses. Place one on every business bulletin board.
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Mail your card in introductory letters to your local community members.
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Walk around the neighborhood of your salon or school and introduce yourself to every business, invite them to see you, and give them your card.
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Pass your card out at parties, networking meetings, and events.
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Cards are powerful when they are placed in the hands of potential clients and associates. Make it a habit to exchange business cards and pass on other professionals’ business cards. Remember, your card is the single most important marketing tool you own, so get it out of your pocket, wallet, or purse and into the hands of others.
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  Blonde-haired Katie Barson grew up in Salt Lake City and always wanted to be a hairdresser. Brunette Coralie Greer was raised in San Diego, loves the beach more than anything, and made a spur-of-the-moment decision to try beauty school.
Despite their differences, these Future Professionals share a special bond: They were each born with nearly nonexistent fingers on their left hands. They arrived at Paul Mitchell The School–Salt Lake City on the same day and discovered each other in a Core cutting class. “I looked over at Katie, saw her hand, and froze,” Coralie says. “I was so excited! It was really meant to be that Katie and I ended up in the same class.” Katie agrees, “It’s kind of cool how we have so much in common.”
These amazing young women have never let their physical condition stop them from doing anything they wanted to do. Katie plays the cello, and Coralie taught herself to play the guitar left-handed. “I’ve been a receptionist and a secretary, and I can type really fast,” she says. “I know it can be difficult. When I played the piano, I’d get frustrated. You have to put your mind to it.”
Admissions Leader Brent Jensen says, “Most people who come through the school don’t even notice it because they’re both very talented. I go out on the floor and watch them doing updos, colors, cuts, and French braiding, and they really are amazing. Other Future Professionals who aren’t faced with this situation seem to have more drama in their lives. These gals have figured out that this was a hurdle in their path and it’s long since been out of their view.”
When asked what advice they have for fellow Future Professionals, Coralie says, “I’m really glad that I grew up with the parents I had. They made it such a positive experience for me because they didn’t even act like it was a problem in my life. When I came to hair school, I didn’t think of it as a problem. Keeping a good attitude and considering it not a disability have been amazing for me in my life.”
Katie adds, “Everyone’s unique and everyone has different challenges to deal with. I just want to tell people that they can do anything they put their minds to. No matter how many times people say you can’t do it, if you push yourself and work really hard, you can do it. I play the cello, I make up things on the piano, I cut hair, and no one is ever going to tell me I can’t. You’ve got to first believe in yourself before other people will believe in you.”
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“They’re a huge inspiration to me.
If you put your mind to whatever you’re passionate about, you can make it happen.”
— Shawn Trujilio, Dean, Paul Mitchell The School–Salt Lake City
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 During high school, Meagan Herrera wrote an essay about what she wanted to do with her life. Though it seemed unlikely to ever happen, the small-town Michigan teenager dreamed of owning a salon in Hollywood, California, and having her name on the billboard. Fast forward a couple of years. With just a few months until her Paul Mitchell cosmetology school graduation, Meagan won first prize in a Paul Mitchell retail contest: an all-expense-paid trip to Los Angeles to work with Hollywood hairstylist Dean Banowetz on the hit TV show, American Idol.
“Dean came to our school to do his Hollywood Hair Guy tour, so I got to meet him before coming to California,” Meagan says. “I stressed to him that this was what I wanted to do and where I wanted to be, so he invited me to stay for six days instead of two.” During her trip, she talked to Dean about her future. He advised her to go home and work in a salon for six months, then come back to Hollywood as an American Idol intern. Meagan jumped at the chance, did a great job, and was offered the position as Dean’s assistant on American Idol the following season.
Meagan currently juggles a full-time schedule of part-time jobs. She’s building her clientele at Capella Salon in Studio City, working at a restaurant job, and doing odd projects with Dean during Idol’s off season: “Shooting a couple of pilots with him, doing hair for the Emmys, picking up jobs here and there. I just worked with one of the Idols the other day on a photo shoot—it’s really great!” she says.
Here are Meagan’s top three tips for making your dreams come true.
1. Chase your dreams. Don’t ever give up.
Meagan believes, “If it’s what you’ve always dreamed of, nothing should ever stop it from coming true. The money won’t always be there, you and your family won’t want to say goodbye, but somewhere you should be able to find it in your heart to chase your dreams and go for it. It’s always going to be scary, it’s always going to be hard, but if you want it that bad, nothing should ever stop you.”
2. Take advantage of opportunities.
“The Paul Mitchell Schools offer so much,” Meagan says. “If you take up all the opportunities that might come up in school, you’re getting so much more. Without the opportunity to come out here for the trip, I might not be here today or it might have taken a lot longer.”
3. Find a mentor.
Meagan urges every Future Professional to find someone whose work you admire and hope that someday you can be like that person or cut hair like that person. “One of my biggest mentors right now has to be Dean,” she says. “He has taught me so much about the industry, about living in LA, about life in general and the obstacles you go through. Not only did he give me this job of a lifetime, he has been an amazing mentor since I’ve been here.”
“Everything that’s happened right now is bigger than anything I ever dreamed of,” Meagan says. “If I can accomplish something like this, so many people can do the same thing. The opportunity is in the palm of your hand. Just grab it and run with it!”
“There are a lot of reasons why I wanted Meagan Herrera to work with me on American Idol. She is a worker, she never complains when we have long days, she anticipates what I need when I am working. Her personality is amazing and she can get along with anyone. The great compliment for me is when another executive comes up to me and expresses how much they like Meagan. That is a direct reflection on me. She makes me look better—and what person doesn't love that?”
– Dean Banowetz, American Idol Hairdresser
“Whatever Meagan sets out to do, she will do, and we are all proud of Meagan as she is achieving her dreams!”
– Tina Black, Dean of Great Lakes Academy of Hair Design–A Paul Mitchell Partner School
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 Success for the Modern Salon
This 2-CD series by Winn Claybaugh is a program for total success in the salon and spa business. Recorded live for ultimate inspiration and energy, Success for the Modern Salon covers topics such as Salon/Spa Profitability, Retailing—Helping Your Client to Buy, Developing Leadership Pizzazz, Clientele Retention, and more!
Available at www.beniceorelse.com
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