The results are in for John Paul Mitchell Systems' 2018 "What's the Big Idea?" contest, and three innovative finalists won a trip to Los Angeles to present their BIG IDEAs in person to Paul Mitchell's Co-founder and Chairman, John Paul DeJoria, and several key leaders of the Paul Mitchell creative and marketing teams.
Congratulations to Learning Leader Sarah Ramirez of Paul Mitchell The School Richland and to Future Professionals Samantha Jones of Paul Mitchell The School Cincinnati and Gail Serrano Gruce of Paul Mitchell the School North Haven.
(L-R): Barbara Toberman, Director of School Marketing; Sarah Ramirez; Samantha Jones; John Paul DeJoria; Gail Gruce; Valerie George, Vice President of Research and Development; and Lucie Doughty, Creative Director.
To enter the contest, Future Professionals and team members from all Paul Mitchell Schools were invited to submit a 2-minute video describing their BIG IDEA for an innovative product concept. A panel of judges chose the top entries based on originality, potential market impact, practicality, and measurability. One grand prize winner received $5,000 and the chance for his or her idea to be the "next big thing" from John Paul Mitchell Systems.
Ten runners up were also announced; each received Paul Mitchell's new top-of-the-line, state-of-the-art, NEURO Halo tool kit valued at over $330:
This marked the third year of "What's the Big Idea?" John Paul developed the contest in recognition of all the talent in Paul Mitchell Schools.
Announcing the contest, John Paul said, "It gives you the opportunity as artists to bring forth your creative juices and think about what would be so unique, what would be different, what would be a game changer to help change our industry?"
"Everything our company has ever done has started with an idea," said Barb Toberman, Director of School Marketing. "I love that we're looking at our Future Professionals, Learning Leaders, and staff for these great ideas."