Inspiring Life Story of John Paul DeJoria, Philanthropic Billionaire, Hits the Big Screen

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Inspiring Life Story of John Paul DeJoria, Philanthropic Billionaire, Hits the Big Screen

CENTURY CITY, Calif -- This is the story of a guy who did well—then did good. Good Fortune, a new documentary that chronicles the life of billionaire “rags-to-riches” philanthropist John Paul DeJoria—an entrepreneur whose life story reads like its own movie plot: A man from immigrant parents grows up in East LA, drifts in and out of biker gangs and is at times homeless. His desire to get ahead takes him through a period of door-to-door sales jobs and living in his car—until a fortuitous meeting with a hairdresser changes his life forever. Filmmakers Josh and Rebecca Tickell found inspiration in DeJoria’s passion to succeed—and to always share that success with others. That story is now captured in a new documentary, Good Fortune, which takes viewers on a road trip through DeJoria’s life.

DeJoria is perhaps best known for building two billion dollar businesses, John Paul Mitchell Systems and Patrón Spirits. His professional accomplishments also include multiple global enterprises but, at the core of every decision and throughout his journey, what’s most important to this serial entrepreneur is that “Success Unshared is Failure.”

Narrated by actor, friend and former business partner Dan Aykroyd, Good Fortune follows one of the world’s most celebrated entrepreneurs as he does business, and shares his ultimate secret of success: giving back.

Through a series of flashbacks and interviews with friends, fellow entrepreneurs, and business partners, including Ariana Huffington, Cheech Marin, Danny Trejo, Michelle Phillips and Angus Mitchell, Good Fortune is an uplifting, inspiring portrait of the man affectionately known as “JP,” that’s full of humor and substance. Chronicling his early years from his impoverished beginnings in East L.A. and early adulthood spent in the military, and in and out of biker gangs, to his ultimate rise to success, which began when he partnered with hair stylist, Paul Mitchell, and began the now iconic John Paul Mitchell Systems with a borrowed $700.

In a time when CEO’s are stereotyped as “the greedy 1%,“ Good Fortune offers an exclusive look at someone whose leveraged his lucrative lot in life to make the world a better place, while encouraging others to do the same. A pioneer of “conscious capitalism,” John Paul believes that people, the planet and profit are closely intertwined, and dedicates himself to creating back-to-work programs for the homeless, fighting whale poachers in the Arctic, and various other philanthropic ventures and causes.

"Its subject is an extraordinary individual who started life with no material possessions and built a self-made fortune which has enabled him to act as one of the world's most contributive and effective leaders in philanthropy,” says Aykroyd. “Sharing his good fortune and giving back he continuously encourages others to do the same and has created a network of positive influencers and initiators all over the planet.”

“I’m honored to have the opportunity to share my story with the world,” said John Paul DeJoria. “Life wasn’t always easy for me, but I always had the drive and faith that I would succeed. I hope the lessons I’ve learned will help inspire others and most importantly remind people that ‘success unshared is failure,’ and we all have the power to make the world a better place.”

Good Fortune is produced by Big Picture Ranch and directed by husband and wife team Josh and Rebecca Tickell. The documentary made its world premiere as part of the Zurich Film Festival on September 22n, 2016, and its U.S. premiere in John Paul’s hometown, Austin, TX, at the Austin Film Festival, on October 14, 2016. It debuts nationwide in June 2017.

Good Fortune 10-City Theatrical Release 

* Check local listings for show times. 

June 23–30: New York City
Cinema Village East Cinema
181-189 2nd Ave, New York, NY 10003

June 30–July 6: Los Angeles
Laemmle’s Monica Film Center
1332 2nd St, Santa Monica, CA 90401 

July 7–13: Las Vegas
Brenden Theater in the Palms
4321 W Flamingo Rd, Las Vegas, NV 89103 

July 7–13: Atlanta
AMC Southlake 24
7065 Mt Zion Cir, Morrow, GA, 30260

July 14–20: Dallas
AMC Stonebriar 24
2601 Preston Rd. #300, Frisco TX 75034 

July 14–20: Houston
AMC Studio 30
2949 Dunvale Houston, Texas 77063

July 21–27: Chicago
Facets Cinematheque
1517 W Fullerton Ave, Chicago, IL 60614 

July 21–27: Miami
AMC Sunset Place 24
5701 Sunset Drive Suite 300 South Miami, Florida 33143

July 28–Aug 3: San Francisco
AMC Van Ness 14
1000 Van Ness Avenue San Francisco California 94109 

July 28–Aug 3: San Diego
* Theater to be confirmed

About John Paul DeJoria

John Paul DeJoria is a serial entrepreneur, philanthropist, business leader and mentor with a true rags-to-riches story. Once homeless, he overcame adversity, and went on to build two billion dollar brands—leading professional hair care manufacturer, John Paul Mitchell Systems and Patrón Spirits—and several global enterprises. He started his first company, John Paul Mitchell Systems with partner, Paul Mitchell and a borrowed $700. He remains true to his motto, “success unshared is failure,” and dedicates himself to numerous charitable causes through his philanthropy hub, JP’s Peace, Love & Happiness Foundation, and has committed to donate more than half of his wealth to philanthropy through his signing of Bill Gates and Warren Buffet’s, “The Giving Pledge.”

About Big Picture Ranch

The Big Picture Ranch specializes in films that raise awareness, inspire change, and solidify new cultural ideas. Big Picture films include: FUEL, winner of the Sundance Film Festival Audience Award for Best Documentary, The BIG FIX, the only documentary selected by the 2011 Cannes Film Festival for an Official Selection Premiere and PUMP, a rousing MOMA premiere which continues to inspire viewers as a top documentary on Netflix. Big Picture Ranch is currently in production on its next film, Kiss the Ground which explores the possibility of reversing climate change through regenerative agriculture. For more info, visit  

Written By: John Paul Mitchell Systems / Shop PR

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