2017 “United in Pink” Campaign Supports Ovarian and Breast Cancer Awareness Months
In honor of National Ovarian and Breast Cancer Awareness months, John Paul Mitchell Systems and the nationwide network of Paul Mitchell Schools teamed up once again with Bright Pink, the only national nonprofit organization focused on the prevention and early detection of breast and ovarian cancers in young women. By raising money and awareness through September and October 2017 with their “UNITED IN PINK!” movement, the Paul Mitchell future beauty professionals shared their time and talent to advance Bright Pink’s mission of saving women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.
All 110 Paul Mitchell Schools held a variety of educational events geared toward breast and ovarian health awareness, including bringing in guest speakers, setting up learning centers, and participating in community service events. Through hundreds of fundraisers ranging from pink hair extensions, accessories, and Blow Out Cancer events to pink-themed bake sales and casual days, the campaign raised $104,922 to fuel Bright Pink’s life-saving education and support programs, bringing the 4-year total to $397,922 for Bright Pink. In addition, 2,200 Paul Mitchell Future Professionals and team members from 39 Paul Mitchell Schools participated in Bright Pink's Brighten Up Educational Workshops, where they learned more about prevention and early detection.
As part of its national outreach, John Paul Mitchell Systems introduced a limited-edition collection of UNITED IN PINK! ProTools and styling products, available at Paul Mitchell Schools and participating salons.
Paul Mitchell Schools began recognizing Cancer Awareness Months several years ago, when a corporate team member was diagnosed with breast cancer. “That first year, many of our school owners and directors personally donated money and shaved their heads to show support for our colleague,” said Dean and Cofounder Winn Claybaugh. “Since then, our commitment has grown into something much bigger. Each of our 110 schools does their part to raise money and awareness on their campus and in their community.”
Winn adds, “With more than 14,000 future professionals attending our schools, nearly all of us have been touched by some form of cancer. That makes it personal, and we want to do our part to support survivors and their families and help find a cure. We’re often asked why giving back is such a key part of our curriculum. The answer is easy: it’s the right thing to do and we care.”
“Through this partnership we have an incredible opportunity to educate so many women, including the dedicated Paul Mitchell School students, on healthy lifestyle behaviors to reduce their risk for breast and ovarian cancer or detect these disease at early, non-life-threatening stages.” said Bright Pink Founder Lindsay Avner. “We’re grateful for this opportunity to spread our mission to so many and for the generous commitment from Paul Mitchell to further fund our life-saving programs.
Check out this interview with Winn Claybaugh about the United in Pink campaign!
2017 United in Pink Photo Album
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