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The Importance of "Before-and-Afters"



A hairstylist’s Instagram is one of the many vital tools that should be tucked into your kit. Like a portfolio, and Instagram account can be used to display your craft and draw in appointments. Your followers and potential guests have the ability to view your work before scheduling an appointment, giving them a more secure feeling and knowledge of how their hair can turn out. With dozens, even hundreds of potential clients, aka your followers, you have the opportunity to schedule more hair appointments with just a simple post. 

The power of the before-and-after:

A before-and-after photo is important for both advertising your talent and skill, and demonstrating it through transition. These posts reveal why they should see a professional, rather than do a box color DIY job. Just take Mariah Miles from S.I.C.E Paul Mitchell Partner School! This leading Future Professional was one of Beacon's winning ladies due to her beautiful before-and after images! 

Tips for the perfect ‘gram:

Before-and-afters are created using a simple collage app. After snapping a blur-free photo in proper lighting, the best strategy for uploading the perfect ‘gram is to keep it simple. Crazy patterns and text can be fun and interesting, but it can take away from your pictures and overwhelm your viewers! For before-and-after inspiration, take a look at these beautiful Feature Future Professional Instagrams, and don’t forget to tag your posts with #PMTSlife!    

       

Written By: Jessica Doucette, Paul Mitchell Schools

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