Brilliant ideas for new products happen every day. Most of them end up in the wastebasket because people have no idea where to take them. That's why John Paul DeJoria, chairman and cofounder of John Paul Mitchell Systems, created the WHAT'S THE BIG IDEA? contest — to give Paul Mitchell future professionals and team members the opportunity to turn their inspired concepts into real-life products.
Contestants submitted their two-minute videos, showcasing their BIG IDEAS for hair care products, tools, and professional salon services.
Three finalists won a trip to Los Angeles to pitch their Big Ideas to John Paul in person:
This year, John Paul was so impressed by the submissions that he chose TWO grand prize winners who will have the chance to have their BIG IDEAS produced by John Paul Mitchell Systems:
10 Runners up won a NEURO® Tool Kit valued at over $330 and containing (1 each): NEURO® Motion, NEURO® Smooth, NEURO® Unclipped Styling Cone, NEURO® Unclipped Small Styling Cone