Paul Mitchell Advanced Education Named Top 50 Most Visible Local Brand in 6th Annual SOCi Local Visibility Index

Paul Mitchell Advanced Education Joins Elite Group of Multi-Location Businesses Excelling in Localized Digital Marketing 

Paul Mitchell Schools are thrilled to announce our inclusion in the 2024 SOCi Local Visibility Index (LVI), recognizing the network as one of the Most Visible Local Brands in the United States. This annual report ranks the performance of multi-location brands across key digital channels that are vital for boosting foot traffic and driving local sales—and we couldn’t be prouder of this accomplishment!

Out of nearly 3,000 multi-location brands accounting for over 2.8 million store and office locations, we ranked an impressive 34th, putting us in the top tier alongside the biggest names in the U.S. This prestigious ranking reflects our commitment to optimizing our digital presence and engaging effectively with local customers. It also highlights our incredible impact across local search, social media, and reputation.

In the largest SOCi LVI to date, nearly 3,000 enterprise companies representing 2.8 million office and store locations were analyzed across a variety of industries.  While the elite group of top 100 brands are capitalizing on the $54.1 billion opportunity in localized digital marketing, many multi-location brands are failing to do so by neglecting their digital visibility at the local level.

“High local visibility in popular search and social sites where consumers are spending the majority of their digital time is no longer just a competitive edge—it’s a necessity. Yet many well-known brands are missing out on this opportunity by neglecting their digital presence at the local level,” said Monica Ho, CMO of SOCi. “High recognizability does not equal high visibility. Brands that optimize their local presence are not only more visible but also more trusted, driving significantly higher engagement and reach.”

For more information on the SOCi Local Visibility Index, visit soci.ai/insights/lvi.

 About SOCi

SOCi is the leading CoMarketing Cloud for multi-location enterprises. We empower nearly 1,000 brands like Ford, Ace Hardware, Jersey Mike’s, Kumon, and more to automate and scale their marketing efforts across all locations and digital channels. Through the use of best-in-class generative AI and machine learning, the SOCi Genius platform provides multi-location enterprises actionable insights and recommendations while automating their most important workflows at scale. With SOCi, businesses can strengthen their digital presence across local search and social pages while protecting their online reputation, driving improved customer engagement and market leading results. To learn more about how SOCi can help fuel your localized marketing success, please visit us at www.soci.ai or message us at hello@meetsoci.com.